Selected work · 2021–2026
Projects about marketplace behavior, system constraints, and the product decisions that shape what users experience.
- 01
Weedmaps · 2025 · Senior Product Designer
Reframing cart and checkout as a growth system
Cart and checkout sat at the convergence of user intent, trust, and operational complexity.
Bottom-funnelFocus area3Evaluation lensesConsumer growth - 02
Weedmaps · 2025 · Senior Product Designer
Aligning a fragmented delivery experience across three surfaces
Delivery discovery had fragmented across three platforms with no shared content model or interaction system.
3SurfacesWeb · mWeb · iOSPlatformsRegulated marketplace · Multi-surface redesign - 03
Weedmaps · 2026 · Senior Product Designer
Turning fragmented product ideas into a platform strategy
Several adjacent product ideas needed a unifying platform narrative.
Platform strategyFocus areaMulti-surfaceDirectionRegulated marketplace · Platform strategy - 04
Weedmaps · 2025 · Senior Product Designer
Defining the consumer behind the marketplace
The marketplace was designing for a consumer it could not fully describe.
5Segments evaluated3Behaviorally supportedResearch strategy · Consumer segmentation - 05
Weedmaps · 2024 · Senior Product Designer
Making legal limits understandable before checkout
A checkout flow can be technically usable and still fail because the system waited too long to explain the rule.
3Compliance states4Rule dimensionsRegulated marketplace · Compliance design - 06
Weedmaps · 2024 · Senior Product Designer
Explaining an unexpected discount at checkout
A checkout total could change after the user had already decided to move forward, creating a trust gap even when the outcome was positive.
1Trust seam clarified3Copy directions evaluatedCheckout · Pricing trust
Work from Weedmaps, SpotOn, M1 Finance, and independent engagements is available on request. Much of it is under NDA, early-stage, or tied to products that were still taking shape.