SELECTED WORK
Projects about marketplace behavior, system constraints, and the product decisions that shape what users experience.
- 01
Rebuilding iOS checkout to reduce abandonment
Weedmaps · Q3 2025–Q2 2026 · Lead Product DesignerPassword required
A React Native migration opened the door to an end-to-end checkout redesign, removing long-standing friction across validation, identity, and payment.
Platform redesignProject typeAbandonment: 28% → 19%EvidenceConversionFocus - 02
Reframing the shopping journey around customer intent
Weedmaps · 2026 · Lead Product DesignerPassword required
What began as a request to reduce cart abandonment became a marketplace strategy for preserving product intent across retailer constraints, fulfillment tradeoffs, and different paths to purchase.
Product strategyProject40% fewer deliverability errorsEvidenceMarketplace systemsFocus - 03
Making repeat purchase resilient to changing inventory
Weedmaps · 2026 · Lead Product DesignerPassword required
An assignment to find more reorder placements became a cross-surface system for preserving repeat-purchase intent as inventory, retailers, and availability changed.
Product strategy & redesignProject typeConversion: 18% → 22%EvidenceRetentionFocus - 04
Defining the consumer behind the marketplace
Weedmaps · 2025 · Lead Product ResearcherPassword required
The marketplace was designing for a consumer it could not fully describe. Five qualitative segments needed to be tested against behavioral data before teams could act on them.
UX ResearchProject typeConsumer segmentationFocus
Work spans Weedmaps, SpotOn, M1 Finance, and independent engagements. Case studies focus on my role, process, and product thinking while respecting confidential and proprietary information.