WORK
I design productswhere the hard part isthe system underneath.
CASE STUDIES
- 01
Rebuilding checkout on iOS to reduce abandonment
Weedmaps · Q3 2025–Q2 2026 · Lead Product Designer
A React Native migration opened the door to an end-to-end checkout redesign, removing long-standing friction across validation, identity, and payment.
Abandonment: 28% → 19%ImpactPlatform redesignProject typeConversionFocus - 02
From optimization to a new product bet
Weedmaps · 2026 · Lead Product Designer
Research into cart abandonment revealed a deeper marketplace problem: shoppers were losing purchase intent when retailer and fulfillment constraints surfaced too late. I reframed the work around preserving intent and proposed Magic Bag as a new product direction.
40% fewer deliverability errorsImpactProduct strategy ⋅ systems designProjectMarketplace architectureFocus - 03
Making repeat purchase resilient to changing inventory
Weedmaps · 2026 · Lead Product Designer
An assignment to find more reorder placements became a cross-surface system for preserving repeat-purchase intent as inventory, retailers, and availability changed.
Conversion: 18% → 22%ImpactProduct strategy & redesignProject typeRetentionFocus - 04
Defining the consumer behind the marketplace
Weedmaps · 2025 · Lead Product Researcher
The marketplace was designing for a consumer it could not fully describe. Five qualitative segments needed to be tested against behavioral data before teams could act on them.
UX ResearchProject typeConsumer segmentationFocus
Turning constraints, business rules, and user behavior into product experiences people can actually use.