Selected work · 2021–2025
Three projects about ownership, sequencing, and restraint — claiming an unowned surface, turning a directory into a destination, and knowing when not to design at all.
- 01
Weedmaps · Marketplace · Consumer Growth
Designing the bottom of the funnel as a growth surface
How I reframed Cart and Checkout from a transactional handoff into a conversion experience — and used design to make the case for treating it as Consumer Growth's most critical surface.
BottomFunnel stage owned5Design workstreams3×Framework lensesWeb · iOS · AndroidPlatforms2026 · Cart, Checkout & Reorder - 02
Weedmaps · Marketplace · Multi-surface redesign
Redesigning Deliveries across three surfaces at once
A V1 redesign of the Weedmaps deliveries experience — spanning web, mobile web, and native iOS.
3Surfaces3Edge states7+Cross-functional callsWeb · mWeb · iOSPlatforms2025 · Deliveries Experience - 03
Weedmaps · Platform Design Strategy · 3 parallel tracks
Turning a directory into a destination
A full-platform design strategy spanning three parallel tracks — The Feed, Strain Universe, and My Journey.
3Parallel tracksM1–M5Feed milestones−60%Off-platform leak targetWeb · iOS · AndroidPlatforms2026 · Platform Design Strategy
Earlier work — including six years at agency and in-house roles — available on request.