Designing complex products by making sense of people, systems, and real-world constraints.

Good product decisions begin with understanding human behavior. I believe products work best when they're designed around how people actually behave, not how we wish they behaved. I design product experiences for complex marketplaces, regulated systems, and commerce where the hardest problems rarely live in the interface. They live in competing incentives, operational constraints, and the decisions people make along the way. I start with the constraint, but I design for the person trying to make sense of it. Every solution should balance what the system needs to do, what the business needs to protect, and what the user needs to understand to move forward with confidence. AI is part of my process, not my judgment. I use it to organize ambiguity, explore patterns, and challenge my thinking, creating more space for the work that matters most: understanding people, weighing tradeoffs, and making thoughtful product decisions.