Weedmaps · Marketplace · Multi-surface redesign · 2025
Redesigning Deliveries across three surfaces at once
A V1 redesign of the Weedmaps deliveries experience — spanning web, mobile web, and native iOS.
3
Surfaces
3
Edge states
7+
Cross-functional calls
Web · mWeb · iOS
Platforms
01 — The problem
What we were actually solving
The Weedmaps deliveries page had grown organically... filters had accumulated over time without a unified design logic.
02 — Constraints
The non-negotiables
- 01Sponsored carousel housed up to 15 paid retailer slots — removing it had real revenue implications.
03 — Approach
How I framed the work
Move 01
Design three surfaces in parallel, not three projects
Sharing one filter vocabulary and one card content model.
04 — Tradeoffs
What we chose and what we gave up
Decision
What we chose
What we gave up
Filter visibility — always show vs. progressive disclosure
Progressive disclosure
Immediate access to all filter categories
05 — Cross-functional alignment
The harder half of the job
Aligned with SEO, Sponsored Revenue, and the Source of Truth card team.
06 — Outcome
What shipped, what changed
A unified delivery experience across all three surfaces.
07 — Reflection
What I'd carry forward
"Consistency across surfaces isn't about matching pixels; it's about matching mental models."
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